Small business internet marketing, a quick primer
There are, however, plenty of cons to DIY SEO. It is all about time, and how much of it you have. The cost of doing your own SEO may far outweigh the cost of hiring a professional. Professionals are the ones who have the time to stay on top of the always changing rules and hone their skills, since that is why they get paid. To stay ahead of Seo tricks that undermine their search engine's purpose of providing users with quality, highly relevant results, for example, Google makes frequent revisions to its search algorithms.