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The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So the company was sold while things were still really really hot in the dot com sector. An amazingly well-timed move. I'll bet many people wish they had that type of timing. So now it's 2008 and what is a business model like Blue mountain cards still doing around? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate.