Greeting card sites, learning the basics
Have you heard of Blue Mountain Cards? It all started back when ecards became big in the 1990's. I'm not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. What you must remember is that advertising revenue models were seen as very acceptable back then. This is a difference with today's focus on real revenue. However, there are some painful similarities in web 2.